Why Rolex, Mercedes, PepsiCo and Small Businesses Are Using Barter to Grow Without Cash

  There is a great article on Ana Hawk and Instant Barter on I-report CNN called Why Rolex, Mercedes, PepsiCo and Small Businesses Are Using Barter to Grow Without Cash.Ana’ replay how barter works.When launching, sustaining or expanding a business in today’s tough economy, capital is the name of the game. You’ve got to be smart with every dollar you spend. Legal and accounting services, company websites and social media marketing, software, bookkeeping, and office supplies – all are essential to a start-up or expanding small business, and all cost money… or do they?   What if you didn’t have to eat up valuable cash or credit for any of these items? “You don’t,” says Ana Hawk, founder and CEO of one the fastest growing barter organizations in the world, InstantBarter.com. “Everything you need, want or desire for business can be bartered. Barter is the oldest method of exchange in the world. Before money food, tea, weapons, spices and even human skulls formed the basis for everyday trades.” “Barter is not just for small businesses. Mercedes Benz negotiated a barter deal of their buses for bananas in a deal worth $65m. And PepsiCo had a longtime Russian barter arrangement where it traded cola for Stolichnaya vodka. Donald Trump has used it. Staples trades excess furniture they can’t. Hertz barters use of their vehicles with Rolex as an employee retention strategy. After 10 years of service Hertz employees have been rewarded with a Rolex. Hertz gets those watches without cash in exchange for Rolex’ use of their fleet.” continues Hawk. In the 1960’s many Americans started joining barter groups that...